Video Content
Bring Your Brand to Life With Video That Converts
In today’s scroll-fast world, attention is everything and nothing captures it quite like video. That’s why at ETOTO, we offer professionally scripted, shot, and produced video content designed to stop the scroll, build trust, and turn passive viewers into paying customers.
Whether you’re showcasing your latest installation, educating prospects on the benefits of solar, or building authority with social media storytelling, our video content does more than look good. It performs.
Video Content That Performs
Whether you’re showcasing installations, educating prospects, or building authority, our video content does more than look good. It performs.
Educational & Explainer Videos
Simplify offerings and guide prospects
What we create:
- Company story and values
- Team introductions
- Behind-the-scenes content
- Industry expertise showcases
- Thought leadership pieces
- Typical Duration: 2-5 Minutes
Brand & Awareness Content
Build authority, credibility, and visibility in your niche
What we create:
- Company story and values
- Team introductions
- Behind-the-scenes content
- Industry expertise showcases
- Thought leadership pieces
- Typical Duration: 1-3 minutes
Project Highlights
Showcase real installations and outcomes
What we create:
- Before/after transformations
- Installation time-lapses
- Customer property tours
- Technical specifications
- Results and savings data
- Typical Duration: 1-4 minutes
Testimonials & Social Proof
Let your happy clients do the talking
What we create:
- Customer success stories
- Savings testimonials
- Installation experience reviews
- Long-term satisfaction updates
- Referral stories
- Typical Duration: 1-2 minutes
Custom Content
Need something niche? We flex with your needs
What we create:
- Seasonal campaigns
- Product launches
- Event coverage
- Training materials
- Recruitment videos
- Typical Duration: Variable
When Should You Use Video?
If your goal is to build deeper trust, clarify your offer, and boost engagement, video isn’t just nice, it’s necessary. While we don’t push video content as a default, we know exactly when it will elevate your campaign and we deploy it with precision.
Building Deeper Trust
When prospects need to see your expertise and prrofessionalism in action
Clarifying Your Offer
When your service is complex and needs visual explanation
Boosting Engagement
When you need to cut through the noise and capture attention
Demonstrating Capability
When you need to show, not just tell, what you can deliver
Recommended For: Project Highlights & Case Studies
The result? A fully supported lead pipeline built to scale with your business.
Everything you need. Nothing you don’t.
We don’t just create videos, we deliver a complete video content system. That means strategic planning, professional production, platform optimization, and performance tracking to ensure your content doesn’t just look good, it drives results.
Video Strategy & Planning
Strategic content planning aligned with your business goals and audience needs
- Content calendar development
- Platform-specific strategies
- Audience targeting & personas
- Performance goal setting
Professional Production
High-quality production with professional equipment and experienced crew
- 4K video recording
- Professional lighting & audio
- Multiple camera angles
- Drone footage (when applicable)
Post-Production & Editing
Expert editing, colour grading, and optimisation for maximum impact
- Professional editing & cuts
- Color grading & correction
- Motion graphics & animations
- Sound design & mixing
Platform Optimisation
Content optimised for each platform’s requirements and audience behaviour
- Multiple format versions
- Platform-specific thumbnails
- Captions & subtitles
- SEO optimization
Content
Distribution
Strategic distribution and community management across all platforms
- Scheduled publishing
- Community management
- Engagement monitoring
- Response management
Performance Analytics
Detailed tracking and reporting to measure success and optimise content
- Detailed performance reports
- ROI tracking & analysis
- Audience insights
- Optimization recommendations